A.F.L.-C.I.O.
Members to Get Online Access and Discounts
By
STEVEN GREENHOUSE, New York Times
The
nation's labor movement, long a laggard on high-technology matters,
is taking a leap into cyberspace with a new A.F.L.-C.I.O.
program
that will offer heavily discounted computers and online service
to 13 million union members.
The
plan, announced over the weekend, aims not only to make online service
more affordable for millions of union members, but also to tie unions
more closely to their members and to make it easier to mobilize
the rank and file in labor's struggles.
Union
leaders say this new online plan could create huge political waves
because it will enable union presidents, with the click of a button,
to send e-mail messages to hundreds of thousands of their members,
urging them in turn to e-mail members of Congress, asking that they
initiate, pass or defeat legislation, among other things.
Morton Bahr, president of the Communications
Workers of America ,
said, "Can you imagine being able to instantly ask millions
of union members to refuse to buy a product or to bombard elected
officials with e-mail in protest?"
Under
the new program, the A.F.L.-C.I.O. is working with iBelong
, a start-up
based in Waltham, Mass., to offer union members computers for less
than $700 and monthly online service for less than $14.95. Labor
federation officials say they hope that at least a million members
will subscribe to the online service, which will cost roughly 30
percent less than what many online services now charge.
John
J. Sweeney, the A.F.L.-C.I.O. 's president, said the new program
aims in part to bridge a digital division with wealth as its demarcation.
According to a recent Commerce Department report, families with
annual incomes of more than $75,000 are 20 times more likely to
have Internet access than the lowest-income families. "We're
helping bridge the gap between the technological haves and have-nots,"
Sweeney said. "We're also giving working families new ways
to connect with one another and to make their voices heard."
Shikhar Ghosh, chief executive and a founder of iBelong, which specializes
in customized Web entryways, said his company had a different focus
from most other online services, which create virtual communities
made up of strangers. Instead, he said, iBelong was designing the
new online service, called
Workingfamilies.com ,
to tie people closer together who already form a community by sharing
occupations or belonging to the same union.
"The
Web is creating pseudo-communities where you meet people you don't
know," he said. "We're looking to build communities where
people already have very strong ties and affinities. We have a chance
to create a network that really becomes a center of your membership
life."
The
A.F.L.-C.I.O. has 13 million members and represents more than 80
percent of the nation's unionized workers. It includes 68 unions
ranging from giants like the International Brotherhood of Teamsters
and the American Federation of Teachers, each with more than a million
members, to the United Farm Workers, with fewer than 50,000.
The
new Internet service, scheduled to begin in December, will be unusual
in that members of each of the federation's 68 unions will enter
Web portals specific to their union when they go online.
When
these subscribers log on, they might find e-mail messages from union
officials, news about their workplace and contract bargaining and
news with an effect on their occupations. Ghosh said the service
will also provide chat rooms, the opportunity to have buddies who
subscribe to other online services and full access to the Internet,
including electronic commerce.
The
A.F.L.-C.I.O. has solicited bids from Dell, Gateway and other computer
makers for discounted deals, to provide what they expect will be
hundreds of thousands of PC's to union members.
Ghosh
said he expected that this process would result in the sale of computers
that meet most families' needs for $600 to $800 each, excluding
monitors. He said that for that amount, the computers would include
Pentium 450-megahertz chips, would have 32 megabytes of random access
memory, a 4-gigabyte hard drive and one year of technical support.
"We
haven't gone out to get the really cheapest computer we can get,"
Ghosh said. "We're trying to get computers that will include
all the things an average family needs."
He
added that the labor federation's program would offer members a
range of computers at a range of prices with "a couple of price
points that are extraordinary."
Ghosh
declined to disclose with which companies he was negotiating to
help provide the online service. He already has deals to set up
online services for the American Legion and the alumni associations
of Purdue University and the College of William and Mary.
A.F.L.-C.I.O.
officials and Ghosh said the online service would not cost the labor
federation any money. Rather, Ghosh said, iBelong is putting up
tens of millions of dollars to set up the customized portals and
to create a filtering service that will send different types of
information to members of different unions. His company hopes to
profit from the venture by selling advertising on the service and
by obtaining a percentage of sales made by e-commerce companies
that are given priority placements on the service.
The
labor federation would share that revenue, with the initial profits
being plowed back into selling the service to union members, Ghosh
and federation officials said.
"If
you can get a large number of people to come on board, you make
a large amount of money," said Ghosh. He added that the A.F.L.-C.I.O.
stood to earn a few million dollars a year from the deal, while
iBelong hoped to make "tens of millions of dollars" a
year in profit.
Ghosh
said the new service would have strict privacy protections for subscribers,
adding: "The customers' privacy will be absolute. Nobody will
have a claim to sell any of the information to anyone."
Union
officials said the online service would enable shoppers to select
union-made and American-made products and would help identify products
manufactured under sweatshop or anti-union conditions.
Unlike
most businesses the A.F.L.-C.I.O. deals with, iBelong is not unionized.
But Ghosh promised not to fight against unionization if there ever
is an organizing drive at his company.
Many
unions now have their own Web sites, but Bahr, the communications
workers' president, said the new system would be vastly preferable.
"We're not tied into our members' homes," he said. "We're
looking for a system that ties into 13 million homes. Technology
gives us the ability to do that."
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